As the the Creative Director, I led the creative strategy on the branding of the company’s luxury blanket that has now consistently ranked as a top seller on Amazon. I spear headed the design and implementation of the complete branding strategy— including photo art direction, video production, digital/ social media assets, and storefront design. My work combined sophisticated visuals with targeted messaging to establish the brand as a leader in its Amazon category, contributing to its sustained success in a competitive online marketplace.